John LaSpina, president of Maple Family Bowling Centers.
I will ask customers what they think of ideas for promotions, and they're like my board of directors - they'll give me thumbs up or thumbs down. If you make that connection with people, they'll always come through for you. I insist that the staff go and interact with those customers. People like clean places that are friendly, people like to be remembered and recognized, so we spend a lot of time on the customer-service side. and price points that are family-friendly. Surround myself with young-thinking people. What's the best way to keep your business alive? if you know what you're earning on your real estate and then you see what it's worth for an alternate use, if it's way out of balance, it's time to go.
You have to be able to see a positive future.
How do you know when to sell?Ī bowling center will do 10,000 games a lane bed per year, at $5 average price. Every mom will collect those cards, the kids will come to bowl three games with a free one. And it's really guerrilla marketing at its best. And they'll say "Compliments of Delta Dry Cleaners, have one free game at Rockville Centre Lanes," or Maple Lanes, or wherever. We'll give a hundred stores within a mile of their own thousand free game cards. What's an effective way to market bowling? LaSpina even hired a fundraising staffer and has hosted events that raised hundreds of thousands of dollars for charities (including more than $40,000 for the Bowlers to Veterans Link, which helps veterans and active military enjoy morale-lifting recreational and therapeutic programs), and holds annual scholarship championship bowls in his father's memory. He built a portable lane to lure outside fairgoers back to the game. He courted parents by building toddler-sized lanes with ramps to push the balls down, and added glow-in-the-dark bowling. LaSpina adapted by increasing marketing efforts and transforming the game he loves. He's faced decades of fierce competition, tenfold insurance rate hikes, anti-smoking laws and video games that lured kids away from bowling. You can't sit and wait for customers to walk through the door, says John LaSpina, president of Maple Family Bowling Centers, a 52-year-old family business (this was in 2012 – so now 58 years) that owns bowling alleys in Coram, Farmingdale, Rockville Centre, Flushing and Brooklyn (this center was sold in 2012). John LaSpina that appeared in Newsday back in 2012: For a little insight on the family here is a profile on Mr. The LaSpina family has owned and operated bowling centers for three generations. Maple Family Bowling Centers – The LaSpina Family Legacy
0 kommentar(er)
